Ugbogu Francisca, Creative director Je’siu Fashion House launches her first bridal collection in conjunction with Nigeria’s 59th Independence Day.
This collection seeks to promote the Nigerian culture through contemporary bridal designs such as Corsets, frills, cone flare are more detailing were made in the traditional attires that represents various ethnic groups. A blend of contemporary design in traditional wedding attire creates a ‘distinct look” which is what Je’siu brand is known for.
Here is how the designer describes The New Nigeria Collection
To create a distinct look for our intending brides, we take into consideration a whole lot particularly fabrics and design.
As the creative director, I strongly believe that the beauty of a master piece is lies in the “distinct factor”. What is that one design or fabric that won’t be seen just everywhere.
This is the value Je’siu brand is offering to her intending brides. Comfortable and Unique pieces to present our intending brides as queens on their big day.
Nigeria has over 250 tribes and 6 geopolitical zones. There are 7 major tribes in Nigeria which are all represented in this collection.
This collection seeks to inspire intending brides on how they can be in their traditional pieces and still appear modern.
In addition, we are intentional about growing the Made in Nigeria Brand by incorporating modern designs in our uniquely crafted pieces. With these modern pieces, people are encouraged to buy Nigerian tradition pieces abroad and in turn it increases Nigeria’s GDP.
The New Nigeria collection is one that encourages unity in Diversity, in this regard, the creative director the je’siu brand has collaborated with some Nigerian brands to make this collection a reality.